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JanuaryBlack Friday: Customers snap up air fryers and heat pump tumble dryers
Brits are set to splash £4.2billion this Black Friday as they snap up air fryers, heat pump tumble dryers and energy efficient gadgets on credit cards to manage the cost of living crisis.
The rising cost of essentials such as energy and food means families are tightening their belts and cutting back on spending.
What's more, anyone planning a shop this evening faces the distraction of the England v USA game, which has seen thousands crowd into pubs over the afternoon to enjoy the build up.
A win will see the Three Lions progress to the last 16 while a draw could still be enough thanks to their goal difference.
But despite all this, some experts predict this year's total spend will be 31 per cent higher than last year's £3.2bn figure.
TopCashback said this would lead to an individual spend of £166 per person.
Large queues had already formed outside the Lego Store in Leicester Square by 9am today at the start of Black Friday
A branch of trainer store Size?
in Liverpool had already attracted a hefty queue of shoppers for the start of sales today
When it comes to people who do end up shopping, electricals retailer Currys said it had already noticed a change in behaviour to focus more on 'essential domestic products' rather than luxury tech like computers and plasma screens - much of it paid on credit.
Ed Connolly, the firm's chief commercial officer told BBC Radio 4 Today programme: 'In electricals buying on one type of credit or other is the norm.
That's because people want to be able to spread the cost, and we offer affordable ways for people to do that.
'More people are taking it up than this time last year. The obvious conclusion to draw is people are concerned about their own finances and are looking for ways to spread cost over a longer period of time.
'I think when you put that together with the types of products people are buying, with energy efficient products significantly on the rise, I think you can draw from that consumers are more worried about their finances this year than last.'
Asked about the type of items people are buying, he said: 'In Black Friday we're seeing people prioritise essential domestic products - whereas in the past it's been more about luxury tech.
Things like microwaves and air fryers - which we're selling 2,500 of per day.
'It's definitely the year of the air fryer. As soon as we get the stock in people are buying it, because it's a very energy efficient way of cooking.
We're also seeing customers engage with things like heat pump tumble dryers that can save £300 on energy bills.'
Despite cost of living concerns, Barclaycard Payments, which processes £1 in every £3 spent in the UK, said that so far today (as of 10am) the volume of payments remain consistent compared to the same period on Black Friday 2021.
Dozens of eager shoppers queue on Oxford Street underneath a banner advertising Black Friday deals
The John Lewis on Oxford Street this morning, as Barclaycard data suggested sales would be roughly similar to last year
This morning M&S Marble Arch saw the largest queue on London's Oxford Street.
Hundreds lined up outside the store after the retailer announced a £10 deal on its popular snow globe gin liqueurs
Shoppers were kept in the festive spirit as M&S store colleagues brought out mince pies and hot drinks
People queue to get into John Lewis on Oxford Street this morning, in the heart of London's West End
Marc Pettican, Head of Barclaycard Payments, said: 'Our data shows that Black Friday is off to a steady start this year, despite the challenging economic backdrop'
He added: 'When looking at spending on the morning of Black Friday, so far today, transaction volumes are broadly in line with what we saw this time last year.' Pictured are shoppers inside the M&S Marble Arch store
Sodden weather in York city centre may have put off some shoppers from coming out this morning
A quiet Bristol centre on Black Friday as many use online shopping to find deals
Marc Pettican, Head of Barclaycard Payments, said: 'Our data shows that Black Friday is off to a steady start this year, despite the challenging economic backdrop.
When looking at spending on the morning of Black Friday, so far today, transaction volumes are broadly in line with what we saw this time last year.
'We have also seen an increase in transactions in the week leading up to today, with volumes up 3.46 per cent week-on-week compared to the lead up to Black Friday last year.
It's likely the feel good factor in the run up to the World Cup, with the England and Wales matches on Monday of this week, has given retail and hospitality a boost.'
Susannah Streeter, senior investment and markets analyst at Hargreaves Lansdown, said: 'Retailers are desperate for some spending cheer but the worry is that it could turn out to be more of a Bleak Friday.
With the promotional event taking place amid the cost of living storm, could consumers stay more cautious about splashing the cash?'
A survey by market research agency Opinium found more than three quarters plan to buy gifts in the sales this year, and 13 per cent will do so for the first time.
But some of the lustre around the Black Friday event has been killed by concerns that many of the claimed deals are duds.
Research published this week by consumer watchdog Which? suggested there are very few deals specific to Black Friday.
Often products are maintained at the discount price through to Christmas and the January sales.
Shoppers queue outside the Apple store on Regent Street on Black Friday - a retail tradition imported to the UK from America
Black Friday shoppers on Market Street in Manchester this morning near the city's famous Christmas market
A security guard stands by as shoppers begin to file into the Lego store in Leicester Square this morning
Dozens of shoppers had already begun queuing outside the flagship Lego store before 9am
Black Friday shoppers descend upon Primark in Birmingham - even though the store is not officially offering Black Friday discounts
Two women walk past a sign advertising Black Friday sales on Market Street in Manchester
In the US, Black Friday occurs the day after Thanksgiving.
The tradition has been spread to the UK by retailers looking for a big shopping day before the start of December
Shoppers may also be put off spending online in the Black Friday sales because Royal Mail deliveries are being hit by strikes held by the Communication Workers Union (CWU).
Pictured: Striking Royal Mail workers gather on a picket line outside Camden Town delivery office on Thursday
Shoppers may also be put off spending online in the Black Friday sales because Royal Mail deliveries are being hit by strikes held by the Communication Workers Union (CWU).
Members are today on the second day of a 48-hour walkout amid a long-running dispute over jobs, pay and conditions.
Asked if there will be further strikes ahead of Christmas, CWU general secretary Dave Ward said: 'If we don't fight, we can be absolutely certain our members' jobs are going to be destroyed and the service is going to be destroyed.
We need to pile the pressure on.'
Courier experts ParcelHero predict families will be spending £4billion less on food, gifts and entertaining than they did last year. But its head of consumer research, David Jinks, added: 'That doesn't mean we will all be reduced to Christmas stockings full of nuts, knitted socks and an orange.
'There are ways to save enough money to have a decent Christmas.
Leaving enough time to buy online using free or low-cost delivery options can save pounds, rather than opting for expensive -day deliveries.'
There is also evidence that Britons are increasingly shopping for second hand products rather than buying new.
Black Friday is HERE!
With the shopping frenzy well and truly underway, FEMAIL reveals the best deals with discounts of up to 60% on everything from tech to home and fashion
By Jessica Green, Jessica Taylor, Emily Knott and Emily Scrivener for MailOnline
SHOPPING: Products featured in this article are independently selected by our shopping writers.
If you make a purchase using links on this page, MailOnline will earn an affiliate commission.
The biggest day in the shopping calendar is upon us, with online retailers offering galore for Christmas shoppers to get their hands on.
There are thousands of deals to be had, with some retailers waiting patiently for today to launch all their biggest and best savings.
So, , this could just be your chance.
From homeware and appliances like cordless vacuums and memory foam mattresses, to gifts galore for the children, - if you know where to find them, that is.
Highlights include Grace Loves Lace Dakota Eco Dusk dress, costing £60 instead of £100, and an Emma Wooden Bed Bundle, priced at £1,130 rather than £1,696.
Here, FEMAIL reveals the best Black Friday offers in all categories - both for and perhaps for yourself too...
While you're searching around for top deals, why not subscribe to your favourite newspaper for just 1p per day?
The Mail+ is offering a Black Friday
TECHNOLOGY AND GADGETS
The Echo Auto allows drivers to play music, check the news and make calls without taking their hands off the wheel or eyes off the road.
Just like the rest of the Amazon Echo smart speaker rang
Now with a saving of £160, this Amazon-exclusive upright vacuum cleaner, although a tad heavier than other models, delivers more power, picking up from deep within pile and transitions from carpets to hard floors efficiently.
LED headlights light the way, and you can also lift off the dust canister with a single click and move around wherever you like, which is us
Amazon's fastest-ever streaming media player is here, providing lightning-fast app starts with an octa-core processor and is twice as powerful as Fire TV Stick 4K Max.
It has hands-free Alexa with built-in mic and speakers so you can control your compatible TV, soundbar and recei
This super compact plug-in indoor Security Camera lets you see, hear and speak to whoever's there from your phone, tablet or select Echo devices.
You can use it to check in on you
These Bluetooth headphones support ideal Resolution Audio, and even co
The Apple Watch SE is a great way to track your daily activity and stay connected even without your phone.
Along with the enticing activity rings that show how you move throu
Looking to make someone's Christmas?
For a limited time you can get th
With a saving of 59 per cent, this bundle includes a Ring Video Doorbell, and an Echo Show 5 2nd generation (2021 release).
Wireless Video Doorbell with 1080p HD video, cris
With a neat and compact 5.5-inch touch screen display, the Echo Show 5 helps you manage your day, watch videos and connect with friends and family.
It has Alexa
The now under-£20 3rd Gen hockey puck-shaped smart speaker can do it all.
Use Alexa voice commands to set alarms, add items to your shopping list, check the weather and more. It can even help c
All you need to do is sit back and let the eufy by anker RoboVac 30C Robot Vacuum Cleaner do all the work.
Working across carpets, tile, laminate, and hardwood floors with a run time of up to 100 minutes, the eu
Improve your home entertainment this autumn with a huge 44 per cent off the Fire TV Stick with 4K.
You can enjoy brilliant pictures with access to 4K Ultra HD, Dolby Vision, HDR, and HDR10+.
Users can also launch and control their favourite movies and TV shows with the Al
This bundle, which is now 58 per cent off, includes a Blink Outdoor security camera and a Blink Mini Indoor security camera for free, so you can have total peace of mind that your home is safe whilst you're away.
There are two items in the
Now £26.99, the voice-controlled smart speaker with Alexa can be added to any room in your home, and with a simple command, you can ask for music, news, weather updates, and more.
You can also m
Perfect for music on the go, this small but mighty portable Bluetooth speaker from Anker delivers powerful sounds and rich bass with a battery life of up to 24 hours.
It's compact, portable and small enough to pop into your bag.
And, as it's IPX7 waterproof, it's ideal for sunny beac
See, talk and toss treats to your dog whilst you're away from home with the Furbo Dog Camera.
Featuring full HD, 160 wide-angle, 4x zoom, and night visi
You can use the Amazon Smart Plug to control anything plugged into using the Alexa app.
Pair with an Alexa device to use voice commands.
Helping turn electroni
Shop the Fire HD 8 Tablet for the cheapest price ever on Amazon.
Now a huge 61 per cent off, you can
See, hear and speak to anyone at your door from anywhere with the Ring Video Doorbell.
Get instant notifications via your smartphone when visitors press your doorbell or trigger the built-in motion sensors and connect to a real-time l
If you're looking for an activity tracker, we have good news: the Fitbit Inspire 2 Health & Fitness Tracker is now 50 per cent off.,
The sleek a
A cheaper alternative to Apple Airpods, the Amazon Echo Buds come with Bose noise-cancelling techno
With over thousands of five-star reviews, the Soundcore by Anker Life A1 Bluetooth Earbuds are a tried-and-true Amazon shopper favourite.
Designed with three custom sound modes, 35-hour playback time, IPX7 waterproof rating and customisa
With a shock-absorbing case, the all-new Fire HD 8 Kids tablet features an 8-inch display, 13 hours of batte
With a huge capacity (it provides more than 4 charges for iPhone 11, and over), the portable Anker Power Bank
Take control of your heating and water when you are not home and see how much energy you're using each day, week and month.
A great way to keep energy bills down, this starter kit, which is on sale with 37 per cent off, includes a smart thermostat, wireless receiver and internet bridge.
I
Featuring an adjustable light that can be white during the day and warm at night to lessen eye strain, the Kindle Paperwhite features a 6.8-inch display and a 300-pixel glare-free screen so
Save nearly £200 on this top-rated cordless vacuum cleaner from Shark.
Equipped with the brand's finest technology, including Flexfology and Anti Hair Wrap, this stick vacuum has a run time of up to 40 minutes, and as it's cordless, there will be fewer tripping hazards.
Keep your home spotless this spring with the bestselling BISSELL SpotClean Portable Carpet Cleaner.
Don't be deceived by the compact carpet and upholstery cleaner; it pack
An Instant Pot and Air Fryer all in one, with this kitchen gadget, you'll be able to cook crispy golden chips, delicious stew and casseroles, steamed fish and veggies, and so much more all the touch of a button.
Pressure cooking, air frying, slow cooking, sautéing, roasti
This dishwasher-safe toastie maker is specifically designed for thin bread.
Pop your bread and filling of
Get your pots and pans sparkling in no time with a saving of 58 per cent on these bestselling dishwasher tablets.
The powerful formula removes stubborn stains and even baked-on food
Bag this bestselling Yankee Candle Gift Set for 51 per cent off.
The boxed gift set includes a plethora of warm and festive scented goodies; six votives, one small jar candle and one medium jar candle, a
The Instagram-famous Always pan, designed to replace eight pieces of cookware, is just £85 in the brand's Black Friday sale.
The do-it-all pan sold out ten times and can braise, sear, steam, strain, saute, fry, boil, serve and
Paring perfectly alongside the brand's bestselling pan, the Perfect Pot that does everything from boiling to baking, crisping to steaming is now on sale with £35 off.
Pretty enough to leave on your stovetop, the Perfect Pot boasts a nonstick ceramic coating, a self-basting lid with a built-in strainer, roasting (a
This 20L microwave has 11 power levels and a timer up to 100 minutes.
Use the pro
Thanks to the BEAUTURAL Clothes Steamer that's quick to use and super lightweight, there's no faffing about with the ironing board.
Instantly freshening your clothes, the powerful 1200W steamer with a large 260ml Water
The Emma Wooden Bed Bundle contains a wooden frame, an award-winning Emma mattress and two Emma memory foam pillows.
It also comes with a waterproof mattress protector. The bed is flatpack and needs assembling, but according to Emma it's easy enoug
This leg massager is heated to aid circulation and uses air pressure to stimulate tissues in the leg.
There are two levels of heat to choose from which will loosen up tight mu
An 850W motor drives interchangeable attachments and stainless-
This set of six Bodum double walled 0.36 L thermo glasses has been carefully made from mouth-blown borosilicate glass.
Thanks to the double wall for insulation, they kee
Made with a super soft and breathable cover, this weighted quilted blanket has equally stitched pockets for an even spread over your body.
It gets its weight from g
The zero stick Ninja 9-in-1 PossiblePan allows you to steam, simmer, roast, braise, bake, sauté, sear, boil and fry all in one space-saving design.
The nesting design comes with an integrated steamer/strainer, spatula and heat-tempered
Save a massive 40 per cent off Vans with this top Black Friday fashion deal.
Inspired by Vans Classic Old Skool, the Ward is a low top, vulcanized lace up style with Vans signature side stripe, a round
This double electric blanket by Cosi Home features both upper and lower body heating zones.
Each user can set a different temperature for their upper and lower body - perfect for those with colder feet!
If window condensation, musty smells or mould are becoming unwanted occurrences in your property, then it may be time to invest in a dehumidifier.
And according to thousands of five-star Amazon r
Give your bedroom a festive look with this christmas duvet set.
This tradit
In need of new pots and pans?
This Tefal five-piece set is an all-hobs except induction range that's ideal for keen cooks.
This easy-to-use and lightweight range, which includes a selection of saucepan and fr
Three culinary tools in one kitchen appliance; food processor, multi-serve blender and personal blender, the Ninja 3-in-1 Food Processor creates anything from dips to drinks, doughs and desserts.
VAX Edge Dual Pet & Car has been designed to be everything you know and love about a traditional upright vacuum, just without the cord.
VAC claims its Dual Pet & Car va
A handy household cleaner, this bestselling Shark steam mop makes light work of creating sparkling hard floors and germ-free surfaces (hardwood, tiles, glass, worktops, ovens and more), nồ
As the cost of living crisis bites, people around the UK are looking to cut down their energy bills, mainly by regulating their central heating.
The Netatmo Smart Thermostat gives you control over both timing and temperature of your heating on
For the gamer in your life, you might consider buying them something that will help keep the noise down while they're playing on their games console.
This headset is designed to work wit
These antibacterial wipes from Dettol are great for a quick yet efficient clean and can be used on nearly every surface of your
While we love our four-legged friends, the downside to owning a pet is the constant need to remove pet hair from your home.
Enter the ACE2ACE Pet Hair Remover Roller, a man
If you're looking for ridiculously soft bed linen, then the Utopia Bedding Duvet Cover Set should be on your radar.
The three-piece set, which includes a duvet and two pillowcases, is crafted from an exceptionally soft and comfortable
Calling all hot chocolate lovers!
Meet your next greatest obsession: the Hotel Chocolat Velvetiser Hot Chocolate Machine.
The countertop gadget makes comforting and mouth-watering 'barista-grade' hot chocolate from milk and chocolate flakes in a su
Make cooking easier and more exciting with the Home Cook Duo.
Replacing 16 pieces of traditional cookware, you'll be able to cook u
Now with a saving of 25 per cent, this gift-boxed mug set from Le Creuset contains two of the brand's iconic stoneware mugs perfectly sized for a cup of coffee.
Load up the carbs and enjoy your favourite pasta dish with the Denby Halo Speckle Stoneware Pasta Bowls.
Now 40 per cent off, the bowls have been craft
This set of volcanic square oven dishes is now 40 per cent off in the John Lewis Black Friday sale.
Nestling together neatly to save storage
Choose from more than 30 patterns and colourways and save more than 40 per cent when purchasing not one but two Oodies thanks to this value twin pack.
They're the perfect cosy gift to k
Knitted from a heavenly-soft and airy textured boucle yarn, the Cosy Boucle Kn
Ideal for the colder months ahead, the Boux Avenue Fluffy plush fur long dressing gown is crafted from ultra-soft and fluffy knit for a cosy look and feel.
Now 20 per cent off in the brand's unmissable Black Friday sale, it's available in two colours, silver
The Grace Loves Lace Dakota gown is made from recycled satin, and has a low back with cami straps.
The dress, whi
Channel your inner Kate Middleton with this red, sparkly blazer from Maalan's Et Vous collection.
Cut from a textured boucle weave to a sleek, sophisticated double breasted style, the blazer comes complete with desirable design features including silver button fastenings, notc
The 80's vibes of this double breasted blazer dress keep it stylish, while metallic buttons add a pop of polish to the sta
With a close fit and long sleeves, the top-rated Iris & Lilly Women's Thermal Long Sleeve Top will help you retain heat by trapping air close to your body and provide a smooth base layer under jackets, hoodies, coats and jumpers - they can even be worn alone.
Perfect for your capsule wardrobe, the thermal tops will help yo
Inspired by the beauty of the sky's most magical elements, Estella Bartlett's rainbow necklace is adorned with an array of vibrant multicoloured stones. The gold plated chain and pendant comes packaged in a gift env
These block heeled black patent Chelsea boots are included in s
Upgrade your eardrobe with this diamond piece that's handcrafted in recycled 14k solid gold.
Pl
Jewellery brand Scream Pretty is offering 30% off everything on its website from today, with discounts applied at checkout.
Customers can make savings on products like these teardrop earrings from the brand's c
This gemstone pendant is made with a dazzling 6x4mm blue sapphire, cut in a sparkling oval shape.
Set in polished white gold, the sapphire is surrounded by 12 dazzling diamonds in a design reminiscent of the Pri
Save a massive 40 per cent off Vans with this top Black Friday fashion deal.
Inspired by Vans Classic Old Skool, the Ward is a low top, vulcanized lace up style with Va
The Sloggi Women's Basic+ Maxi are a customer favourite among more than 7,300 shoppers.
The high-wa
This fabulous dress would work for any season. The tiered design takes you in at the
Designed in a longer length
Made for sta
This blazer offers smart lapels to add to the tailored look, three-quarter sleeves wi
If shopping for little ones, this Panda Kids Oodie will keep them feeling comfortable and warm, nồi cơm điện mini giá rẻ tphcm
Now 63 per cent off, this Sloggi Women's bra top comes without any underwire and has a soft and seamless silhouette that layers perfectly under any outfit.
Elevate your knitwear collection with this lightweight turtleneck jumper.
Costing just £15.40 in Amazon's early Black Friday sale, it features a striped silhouette for a nautical touch, a close-but-comfortable fit and is made from an ultra-lightweight cotton blend.
Suitable for colder weather, these Comfort Cuff boot slippers from John Lewis will keep your feet warm and fashionable.
Featuring a warm faux fur lining with a low-cut topline, this slip-on pair is set to a flat sole with seam d
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BEAUTY
Now 52 per cent off for Black Friday, the Revlon One Step Volumizer is designed to deliver glossy hair, full of volume- with minimal effort.
The oval brush design gives ful
FaceGym's LIFTWEAR Vitamin C + Bioferment Gel-Cream Moisturiser uses niacinamide, vitamin C, hya
The famed Rose Gold Brightening Facial Treatment Mask from 111SKIN guarantees calm, even, luminous, and healthy skin while providing a hit of hydration in just 20 minutes.
This must-have gift set includes two celebrity-adored
Upgrade your manual toothbrush and boost your oral hygiene routine with the Oral-B Pro 3 Electric Toothbrush with Smart Pressure Sensor - now less £40.
Gentle on gums yet tough on the plaque, the electric to
Now 50 per cent off in the Beauty Pie Black Friday Sale, the Triple Hyaluronic Acid Lipopeptide Serum will hydrate parched, thirsty skin with its plumping and replenishing mix of three weights of Hyaluronic Acid, Poly
This Waterpik Ultra Professional Water Flosser uses a fine, high-pressure jet of water and pulsations to remove trapped debris directly between the
Powered by patented triple-wave technology, the device delivers powerful randomized electrical impul
Beauty Pie shopper favourites are now 50 per cent off in the brand's unmissable Black Friday sale.
Exquisite fresh and luxurious, this body cream suspends invisible, micro droplets of oil in water for superlig
From cramps to knots to tension, this compact device is a lifesaver for helping you feel your best.
Giving you Theragun quality muscle treatment with un
PRAI's top selling product, designed to stop your neck ageing, boasts results in a firmer, smoother, younger-looking neck, and decolletage.
A rich, luxurious creme featuring our unique Sepilift ™ technology and Hyaluronic Acid to dramatically lift and tighten sagging skin, diminish fine lines, and blitz cre
Facial massage leaves skin fresh looking and stimulates skin cell
This eye serum is made from a a super fine low molecular w
Apply it after using the Dr Leah thick Foaming C
A blend of Sea Buckthorn Fruit Oil, Oliv
This 100 per cent Organic Grape Water is extracted from grapes during harvest.
Created to capture your style, confidence and creative spirit, Estee Lauder's Modern Muse frag
Featuring a 3-step routine that targets the first signs of ageing such as loss of hydration,
If a healthy dose of R&R is long overdue, fin
Enjoy a pampering treatment and a day's access to the facilities at a spa location of your choice.
This three-in-one melting balm is Elemis's number one bestselling cleaner.
The nourishing cleansing balm is infused with English Rose O
Formulated with a soothing blend of lavender, vetivert and camomile, it helps
This deep barrel iron from BaByliss creates loose S-shaped waves in a single, simple step.
This combined with Hyaluronic Acid and
You can save a massive 30 per cent off this customer-favoruite at-home Keratin treatment.
Your young one will love wearing this shimmering dress.
This is the perfect activity for young Dis
With nine chunky buttons designed for little hands, a light-up LCD screen, fun s
If they do, they explode and are out of the card game unless they have a diffuse card.
Limber up and prepare to bounce, flip, stack, hop, roll, balance and catapult your way to victory!
This bulk 2.4kg box of Celebrations will see you through any visitors from now until Christmas.
Packed with a delicious and indulgent mix of everyone's favourite mini-size chocolate b
This top-rated chocolate advent calendar from Lindt will keep you going all December long.
The countdown calendar, which costs less than £10 in the Am
In the battle of best Christmas chocolates these are an old school favourite and are now on
This book contains 100 easy and delicious recipes, including brand-new cr
With easy weeknight dinners and home-cooking hacks, energy-packed snacks and deliciou
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